Adobe Hosts Forum to Discuss FedEx Kinko’s Deal

[Sparky]

“Our Position Hasn’t Wavered,” says NAPL.

By Cary Sherburne

July 23, 2007 -- On Tuesday, July 17th, Adobe hosted a “Print Advisory Forum” in San Francisco to “address concerns raised within the printing industry” over its deal with FedEx Kinko’s that places a “send to FedEx Kinko’s” button in every copy of Adobe Acrobat and Adobe Reader 8.1. As reported by WhatTheyThink and as has been discussed in great detail in the PrintCEOblog and in the PrintPlanet discussion groups, this move by Adobe has created a firestorm in the print community, and Adobe’s forum was an effort on their part to explain their position and to hear feedback firsthand. The Forum was attended by nine people in person, with another ten or so participating via Acrobat Live. Adobe barred the press from attending this session. Attendees included executives from all of the major print franchise organizations and printing associations and a few vendor partners, as well as a representative from Office Depot.

For the full story click here: http://members.whattheythink.com/home/070723.cfm