I was really just joking around but with my creative experience, that is the true way to find a good tag line or headline or all of the above. Just good old fashion brain storming and it is fun. But really... PrepressForums.com really does describes it all - A true "Self Cover".
"Geeks in the Gutter...." That would describe all of us in some form or fashion and a good blend of two ideas.
"Choking and Spreading" (but it would be blocked by to many web blockers

)
and that makes you think "TRIM Size" or "TRIM marks" another that might be blocked
"The whole Gamut...." (but would they understand)
"Live Area"
"Reader's Spreads" or "Printer's Spreads" (name of sections?)
"Blue Line's" (remember those and that great smell)
"Stet"
"Under-run and Over worked"
"PMS - dont even go there"
"The Substrate"
There are just so many directions that it could go. I guess I would need a little limitation on what we are trying to achieve...