I have worked on all sides of the field from design to production to prepress. I have always taken pride in delivering properly prepared files to my printers.
As a prepress manager, I always tell my clients to provide a print ready pdf (pdf-x1a), the native files, all the fonts (screen and printer), hires files & photoshop layered. I figure if I can get part of this list, I maybe able to complete the job.
Unfortuantely, the definition of a "professional designer" has been watered down. Anyone who delivers a file to a printer is now a "professional". From a printers view point, we recieve files from some secretary with publisher that couldn't even tell you what CMYK stands for or what resolution a files should be to print hires.
I appreciate all the effort of designers to properly prepare their files.
