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It's the ones who could careless about what prepress has to do to get it to print that are the bad ones. They can't seem to get passed the " well what the hell do you have to do that for?" attitude, therefore their ears are never open enough to hear, much less remember, the 167 times last month that you said to her, " I need you to do a collect for output. That way I'll have the fonts and images that you used, ma'am. it's only a click away." "we'll I just don't understand why I have to do that?, don't you guys have a font library there that you can use." "Ma'am, there's over 500,002 fonts in the world or something like that, and yes we do have a font library, and yes I can use it for 3 out of the 52 fonts that you used for your 4-pg brochure, but unfortunately I dont have the other 49." "Well, what kind of a printer are you then, we've been designing for 386 years and we have never had to send fonts." Ma'am that's absurd. It is an industry standard to receive fonts with a job." " Who's standard? Do you guys even know what you're doing over there?" "Ma'am, listen. I'm just trying to get your job done so I can move on, am I going to get your fonts or not?" "(groans) OH, I guess if I have to" two hours later you get a disc with nothing but a shortcut to the fonts folder. (on the phone again)>"Ma'am, this disc you sent over is nothing but a shortcut to your fonts folder, there are no actual fonts on it." "What do you mean there's no fonts, I copyed them to the disc myself. You guys are not very professional, I think I'll just cancel my order and take it to Larry's press down the road." "Thank god Ma'am because I was on the verge of stranglling you and I can't really afford to go to jail right now, I go on vacation next week." " I bet that's all you prepress people do is go on vacation all the time, huh?" "Yes ma'am, it is. Have a nice day and don't come back." Two days later... "Hey brandon, this Larry down here at Larry's press." " Hey Larry." " Hey listen, Ive got a client here that can't seem to give me all the proper support files, do happen to have...." and on and on.
...sound familar?
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